Brand Manager – CPJ St. Lucia

About the role

CPJ is looking for a Brand Manager in St. Lucia to report to the Senior Marketing & Customer Service Manager. The role drives brand growth and equity by setting the strategic direction for assigned brands and portfolios, in line with CPJ's commercial objectives, partner expectations and market opportunities.

Key responsibilities

• Develop annual brand plans covering positioning, pricing, promotions and portfolio strategy.
• Carry out market research and analyse consumer trends, competitor activity and category performance.
• Build and maintain strong relationships with brand principals and suppliers.
• Work with Sales and Customer Service so brand strategies deliver commercial results.
• Monitor performance against KPIs such as volume, revenue, market share and brand health.
• Manage Advertising & Promotion budgets for optimal ROI.
• Give input on New Product Development and product launches.

Required profile

• Bachelor's degree in Marketing, Business or a related field.
• 3-5 years' experience in brand management; FMCG experience preferred.
• A strategic, commercially minded person who is analytical, creative and attuned to consumer behaviour.
• Proactive, data-driven and able to lead cross-functional teams.

Required skills

• Strong analytical and strategic planning skills.
• Excellent communication and stakeholder management.
• Ability to manage budgets and timelines effectively.

Applications close on 7 October 2026.